TwelveX

Highlights

Problem: In a 2014 survey, we found that 1 in 3 people had considered giving art as a gift but had been reluctant because they were uncertain of the recipient's taste.

Solution: TwelveX was designed to make giving the perfect piece of art easy. Gifters could purchase a 12 x 12 frame and voucher for an original work of art for a flat $150. Recipients received the frame and could redeem the voucher online for an original artwork of their choice.

Role: Product Design Lead  Time: Nov 2014 - Feb 2015